Packaging and Brand Identity for Road 365 Coffee
Road 365 is a new coffee brand created for bikers and adventure lovers. The brief was to design brand identity and packaging for a boutique product. The story of Road 365 brand begun somewhere between Georgia and South Carolina states when a guy from a local sports motorcycling club was a whole year (365 days) riding to a roadside cafe to meet Susan and to order the coffee.
Keywords chosen were compromising, energetic and unbound. The fire above the cup on a brand logo associates with energy, inner strength and sometimes danger in biker's life. Red colour represents enthusiasm and motivation.
Unbound yourself, open your heart, keep your eyes on the road and choose the long and happy journey!
“Awake yourself for a long journey exploring aromatic robust and premium quality coffee.”
